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Personal Life Coach: 50 Mission Statement Examples


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As a Personal Life Coach, you are part of professional group who work closely with individuals to help them identify their goals, overcome obstacles, and create action plans to achieve personal growth and fulfillment. In your life coaching role, you provide support, guidance, and accountability to empower your clients to make positive changes in their lives.

Whether you are just starting your career or are long established, the challenge lies in helping potential clients get to know you. You need a quick but effective way to communicate some of your beliefs to first “break the ice” and to help them know you are the perfect match for their needs. A carefully crafted Mission Statement will help you do that.

Why a Mission / Vision Statement?

A good Mission or Vision Statement is essential for personal life coaches. It serves as a guiding principle that defines the purpose and direction of your coaching practice. Sometimes called a Purpose Statement, it is the best way for coaches to communicate your values, beliefs, and goals to potential clients, establishing trust and credibility from the outset.



A short statement sets the tone for the coaching relationship, aligning both coach and client around a shared vision for personal growth and development. Moreover, a well-crafted mission statement serves as a compass. It guides the coach in making decisions and prioritizing actions that align with their core values and objectives.

This clarity of purpose not only enhances the coach’s effectiveness but also strengthens their ability to attract and retain clients who resonate with their mission.

Creating Your Own Statement

A good plan of action for creating a strong mission statement involves a thoughtful and introspective process that begins with self-reflection. As a coach, you must first clarify your own values, beliefs, and aspirations, identifying what drives you and what you are passionate about in your coaching practice. You should consider your core skills, unique strengths, experiences, and areas of expertise you bring to the coaching relationship to help people live their best life.

The most powerful tool to articulate the essence of your coaching business is brevity! A human being has a tough time getting a clear idea quickly when there are too many words involved. A brief, but clear description of what success looks like will attract the right type of client – your target audience – that aligns with your personal ethos. You need to quickly tell them how you will make a positive impact on their lives.



Equally important is the need to keep your statement updated over the long term. Revisit your personal ethical principles from time to time to make sure your mission statement always reflects you accurately.

Different Ways to Create

To share the purpose of your coaching, you need a Mission Statement. Some people like to start with a blank sheet of paper and create from scratch. Others see the blank page as a giant stop sign and freeze in their tracks. These are important decisions, so we’ll address two different ways to go about it.

“Blank Page” Creators

When crafting a Mission Statement to educate clients about what they offer, personal life coaches must focus on clarity, relevance, and resonance. The Mission Statement serves as a succinct yet comprehensive overview of the coach’s services, values, and approach to coaching. It should clearly communicate the unique benefits and outcomes that clients can expect from working with the coach.

When creating a captivating coaching mission statement, highlight special areas of expertise, specialized techniques, and coaching philosophy. The goal is to help potential clients understand the value proposition and differentiate you from other coaches in the field.

Inspiration for Creating Your Own Personal Mission Statement

Our “Blank Page” friends can use this as well. While no one wants to copy something someone else is using, seeing examples of personal mission statements can help sort out what is meaningful in your own journey of life. It’s a good idea to explore many varied examples to see which pieces can be pulled together to tell the precise story for your own life.

50 Personal Mission Statement Examples

personal coach mission statement examples
Courtesy Unsplash

Remember, simply copying someone else’s mission statement won’t likely be a good fit for you. However, the following list should put you in a better place to find new ways to describe what you do to help clients achieve very positive outcomes.

What you’ll find are not only Mission Statement examples, but a description of how each one approaches the topic. You will see that several of the 50 Mission Statements shown below are similar to each other. That’s on purpose! Being exposed to various nuances can help you zero in on the best slogan for you.

Good luck!

1. Empowering individuals to discover their true potential and live authentically.

This mission focuses on helping clients uncover their unique strengths and passions to live a fulfilling life with life goals aligned with their values.

2. Guiding clients to cultivate self-love and embrace their worthiness.

This statement emphasizes the importance of building a positive self-image and developing a strong sense of self-worth.

3. Supporting clients in setting and achieving meaningful goals.

This is about assisting individuals in clarifying their aspirations and creating actionable plans to take the exact steps to turn their dreams into reality.

4. Inspiring clients to overcome obstacles and embrace resilience.

Here, the goal is to motivate clients to face challenges head-on, bounce back from setbacks, and grow stronger in the process.

5. Facilitating personal growth and fostering a mindset of continuous learning.

This mission aims to instill a growth mindset in clients, encouraging them to embrace change, learn from experiences, and constantly evolve.

6. Empathetically guiding clients through life transitions and transformations.

This statement underscores the role of the coach in providing compassionate support during times of change, helping clients with clear direction to navigate transitions with confidence.

7. Encouraging clients to prioritize self-care and cultivate balance in all aspects of life.

This mission focuses on the very common goal of promoting holistic well-being by helping clients prioritize self-care practices and establish healthy boundaries.

8. Assisting clients in enhancing their communication and relationship skills.

Here, the aim is to help clients build stronger connections with others by improving their communication techniques and fostering healthy relationships – basic needs for business executives and many others.

9. Championing clients to step out of their comfort zone and embrace growth opportunities.

This statement highlights the coach’s role in challenging clients to expand their horizons, take calculated risks, and seize opportunities for personal and professional development. This if often needed to help address complex business problems.

10. Facilitating a journey of self-discovery and inner exploration.

This mission is about guiding clients on a path of self-exploration, helping them gain deeper insights into their values, beliefs, and aspirations.

11. Empowering clients to cultivate resilience and thrive in the face of adversity.

Here, the focus is on equipping clients with the tools and strategies to navigate life’s challenges with resilience and emerge stronger on the other side.

12. Supporting clients in overcoming limiting beliefs and unlocking their full potential.

This statement emphasizes the coach’s role in helping clients identify and challenge self-limiting beliefs that may be holding them back from achieving their personal goals.

13. Inspiring clients to live with intention and purpose.

This mission is about encouraging clients to live mindfully, with a clear sense of purpose and direction, aligning their actions with their core values for good health.

14. Guiding clients to create a vision for their ideal life and take actionable steps to accomplish it.

Here, the goal is to help clients articulate their vision for the future and develop practical strategies to turn that vision into reality.

15. Empowering clients to embrace authenticity and express their true selves.

This statement underscores the importance of authenticity in personal growth, encouraging clients to embrace their unique identity and live in alignment with their true selves.

16. Assisting clients in developing effective time management and productivity habits.

This mission focuses on helping clients optimize their time and energy, enabling them to achieve greater efficiency and productivity in both their personal lives and their chosen professional career paths.

17. Encouraging clients to cultivate a positive mindset and cultivate resilience.

Here, the aim is to help clients cultivate a positive outlook on life, develop resilience in the face of challenges, and maintain a healthy balance of optimism and realism as they pursue specific goals.

18. Facilitating clients’ exploration of their passions and purpose.

This statement emphasizes the coach’s role in helping clients identify their passions and align them with their purpose, fostering a sense of fulfillment and meaning in life.

19. Supporting clients in creating a healthy work-life balance and prioritizing self-care.

This mission is about helping clients strike a harmonious balance between their professional responsibilities and personal well-being, prioritizing self-care as essential for long-term success, happiness, and job satisfaction.



20. Inspiring clients to cultivate gratitude and adopt a positive outlook.

This statement underscores the importance of gratitude in fostering resilience and promoting overall well-being in daily life, encouraging clients to adopt a mindset of appreciation for life’s blessings.

21. Guiding clients in developing effective stress management techniques.

Here, the goal is to help clients identify sources of stress in their lives and develop practical strategies to cope with and reduce stress levels, promoting greater emotional and mental well-being. Very appropriate concept for a health coach.

22. Empowering clients to build resilience and bounce back from setbacks.

This mission focuses on helping clients develop their inner strength and resilience, enabling them to overcome adversity and emerge stronger on the other side.

23. Assisting clients in enhancing their emotional intelligence and self-awareness.

Here, the aim is to help clients develop a deeper understanding of their emotions and how they influence their thoughts, behaviors, and relationships.

24. Encouraging clients to embrace change and navigate transitions with confidence.

This statement underscores the coach’s role in helping clients adapt to change, navigate life transitions, and embrace new opportunities for growth and transformation.

25. Facilitating clients’ exploration of their values and beliefs.

This mission is about helping clients clarify their core values and beliefs, guiding them in making choices and decisions that are aligned with their authentic selves.

26. Supporting clients in overcoming self-doubt and building self-confidence.

This statement emphasizes the coach’s role in helping clients challenge negative self-talk, overcome self-doubt, and cultivate a strong sense of self-confidence.

27. Inspiring clients to pursue their passions and live with purpose.

Here, the goal is to encourage clients to identify their passions and pursue them wholeheartedly, living a life filled with purpose and meaning.

28. Guiding clients in developing effective communication and interpersonal skills.

This mission focuses on helping clients improve their communication abilities and build healthier, more fulfilling relationships with others.

29. Empowering clients to take ownership of their lives and create positive change.

This statement underscores the coach’s role in empowering clients to take control of their destinies, make proactive choices and healthy changes, and create the life they desire.

30. Assisting clients in cultivating mindfulness and living in the present moment.

Here, the aim is to help clients develop greater awareness and presence, enabling them to fully engage with the richness of each moment and find peace amidst life’s challenges.

31. Encouraging clients to embrace their uniqueness and celebrate their individuality.

This mission is about fostering self-acceptance and embracing diversity, encouraging clients to celebrate their unique qualities and strengths.

32. Facilitating clients’ exploration of their life purpose and calling.

This statement emphasizes the coach’s role in helping clients discover their life purpose and align their actions with their deepest values and aspirations.

33. Supporting clients in creating a vision for their future and taking inspired action.

This mission is about helping clients envision the life they desire and empowering them to take decisive steps towards manifesting that vision.

34. Inspiring clients to cultivate resilience and persevere in the pursuit of their goals.

Here, the goal is to help clients build resilience and determination, enabling them to overcome obstacles and stay committed to their aspirations.

35. Guiding clients in developing a growth mindset and embracing challenges as opportunities for learning.

This statement underscores the importance of adopting a growth mindset, encouraging clients to view challenges as valuable opportunities for personal and professional growth.

36. Empowering clients to embrace self-love and practice compassion towards themselves.

This mission focuses on helping clients cultivate a sense of self-compassion and acceptance, fostering greater self-love and emotional well-being.

37. Assisting clients in identifying their strengths and leveraging them for success.

Here, the aim is to help clients recognize their unique strengths and talents, empowering them to harness these qualities to achieve their goals.

38. Encouraging clients to cultivate a healthy mindset and prioritize mental well-being.

This statement emphasizes the importance of mental health and wellness, encouraging clients to prioritize self-care practices that promote emotional resilience and balance.

39. Facilitating clients’ exploration of their personal values and guiding them towards alignment.

This mission is about helping clients clarify their core values and live in alignment with them, fostering a sense of authenticity and purpose in their lives.

40. Supporting clients in navigating life transitions with grace and resilience.

This statement underscores the coach’s role in providing guidance and support to clients during times of change, helping them navigate transitions with confidence and resilience.

41. Inspiring clients to embrace their unique gifts and share them with the world.

Here, the goal is to encourage clients to recognize and embrace their unique talents and strengths, empowering them to make a positive impact on the world around them.

42. Guiding clients in cultivating deeper connections and nurturing meaningful relationships.

This mission focuses on helping clients build stronger, more fulfilling connections with others, fostering deeper intimacy and understanding in their relationships.

43. Empowering clients to overcome self-limiting beliefs and unleash their full potential.

This statement emphasizes the coach’s role in helping clients break free from limiting beliefs that may be holding them back from achieving their dreams.

44. Assisting clients in developing effective goal-setting strategies and action plans.

Here, the aim is to help clients set clear, achievable goals and develop actionable plans to turn their aspirations into reality.

45. Encouraging clients to embrace vulnerability and cultivate authentic connections.

This mission is about fostering a culture of authenticity and vulnerability, encouraging clients to embrace their true selves and build deeper connections with others.

46. Facilitating clients’ exploration of their passions and purpose.

This statement emphasizes the coach’s role in helping clients identify their passions and align them with their purpose, fostering a sense of fulfillment and meaning in life.

47. Supporting clients in overcoming fear and embracing courage in pursuit of their dreams.

This mission focuses on helping clients overcome fear and self-doubt, empowering them to step outside their comfort zones and pursue their goals with confidence.

48. Inspiring clients to cultivate resilience and bounce back from setbacks.

Here, the goal is to help clients build inner strength and resilience, enabling them to overcome adversity and emerge stronger on the other side.

49. Guiding clients in developing a growth mindset and embracing challenges as opportunities for growth.

This statement underscores the importance of adopting a growth mindset, encouraging clients to view challenges as opportunities for learning and development.

50. Empowering clients to create a life aligned with their values and aspirations.

This mission focuses on helping clients clarify their values and priorities, empowering them to make choices and decisions that are in alignment with their authentic selves.

life coach mission statement examples
Courtesy Unsplash

Personal Mission Statement Template

What you have here is a framework for creating your own personal Mission Statement. It should help you embark on a journey of self-discovery and reflection. Take the time to delve into your own values, beliefs, passions, and motivations that drives in your coaching career. Ask yourself fundamental questions about your purpose, the impact you want to have on others, and the values that guide your practice.

By gaining clarity on your personal mission, you can then articulate your vision for your coaching practice in a concise and compelling manner. It’s crucial for you as the coach to ensure that your Mission Statement authentically reflects who you are and what you stand for, resonates with your target audience, and inspires trust and confidence in potential clients.

You may be a parenting coach, offer support with leadership skills, are a positive role model with team members for better work life balance, mentor college students and high school students, support executives with their communication skills – or many other ways in which you improve the lives of others.

Creating a compelling and clear mission statement will help potential clients know they need to be your next clients!