A Personal Branding Coach: Your Coaching Strategist

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A personal branding coach is a great asset for company owners, both big and small. Navigating the ever-changing business landscape can be challenging, and partnering with a reliable expert can build and expand your brand, making it visible to more potential clients.

Here are the top benefits of getting a coaching strategist and how they can work with you to elevate your own business.

What Is a Personal Branding Coach?

A personal branding coach is like a cheerleader for your business. They focus on developing your establishment and taking it to the next level. If you find inconsistencies in your strategy or feel lost about what your company is trying to accomplish, these experts will get you back on track as a profitable business.

Coaches in the coaching industry also recognize that a strong personal brand needs a good leader. They can empower small-business owners to take charge and run their companies effectively. They also lend different strategies to other attributes, like networking and digital marketing, including making the most of social media platforms.

Challenges Business Owners Face When Branding

Branding in this day and age is a delicate process, and cost is one of the biggest challenges. Firms report they would ideally spend 50% of their budget on brand building. While it’s good to allocate resources toward making your business stand out and be more unique, funds are limited. Lacking impact or failing can burn through those resources with little to show.

Another hindrance to branding is making a good impression. You relay your image, intentions, goods and services multiple times, but you only get one shot to establish yourself. How a business projects itself sticks to a potential client’s mind.

Rebranding is possible, though budget constraints can make it challenging. Changing audience perception can also take time and effort. Thus, it’s essential to make the beginning of your brand count to improve your business’s public image.

The Benefits of Getting a Coaching Strategist

A personal branding coach can maximize your business potential and coordinate your voice. Gain an advantage through a clearer picture of your brand identity and a repertoire of business knowledge without exhausting your resources.

1. Clarify Your Brand Identity

There are many corporations in every field. Your brand identity is an opportunity to cut through the clutter and communicate what your business is all about. A personal brand strategist provides clarity if you’re unsure of what elements establish your brand identity.

Brand identity revolves around the visual aspect. Most big companies have a distinct logo and color palette they apply throughout their social media and place of business. There’s also the tonal element of branding, which refers to how your company communicates. Font choices during content creation, and many more decisions can have a positive impact on getting the attention of prospective clients.

2. Guide You Through a Competitive Market

Personal branding coaches understand the market is competitive. Depending on their experience, they can provide insightful information on how to navigate these uncharted waters. Rely on their expertise to give you an edge against contenders within the same space.

Navigating the branding industry takes a lot of work. In addition to managing multiple brands and your marketing activities, you must monitor competitors, their businesses and promotional efforts. A coaching strategist provides extra input on what you can do.

3. Connect You With Your Target Audience

Consult a personal branding coach if your small business needs help to connect with its target audience. They have an innate understanding of how groups of consumers act and what can get them hooked on a product or service.

Granted, each strategist may have a different specialization, so discussing who you want to target is important. After all, strategies for an older generation may not work for younger consumers and vice versa.

4. Evaluate Your Unique Value Proposition

Why should customers run to you? What problems do you focus on resolving? Some businesses may feel unprepared to answer these questions. Luckily, a branding strategist can give you a clear statement about how beneficial your service is.

A unique value proposition (UVP) can take many forms, from a case study to a blog post. However, the most effective UVPs are short and sweet taglines. For instance, Uber’s proclamation to be “The Smartest Way to Get Around” is quick and understandable.

5. Save Time and Energy From Research

Businesses with smaller teams can find brand building taxing, as it requires plenty of research. Personal branding coaches can lighten the load by providing information. Some may even lend a helping hand when creating marketing materials.

The time and energy saved from gathering intel can go toward running operations and producing advertisements. Having a personal branding coach also means you can relax from the pressure of mentoring the team.

personal branding coaches
Courtesy Unsplash

Working With a Personal Branding Coach

Working with a branding coach is a unique experience. Each expert has different ways of handling coaching sessions with small-business owners. Understanding your strategist’s steps in steering you in the right direction is essential.

1. Getting to Know You as the Owner

A good personal branding coach will spend time getting acquainted with you during your first session. It’s challenging to develop a business without knowing the driving force behind it, so focus on your objectives during conversations. Be as detailed as possible.

Here’s some of the information they may inquire about you:

  • Your background: Before discussing your future, you must examine the past. Do you have a degree that provides credibility to your goods and services? What part of your life motivated you to enter this field?
  • Your personality: A personal branding coach will get plenty of clues from observing you, but you may also be asked to describe yourself. How authoritative and authentic your personality is can influence the growth of your brand in the long run.
  • Your business struggles: It’s eye-opening for a strategist to see what you went through to build your business. Share your experience setting up shop and the hindrances you may face during its life span.

2. Assessing the Current State of Your Brand

The best way to form your action plan is to understand how the business operates. If you’re planning to open a company with the guidance of a personal branding coach, you can simply talk about your ideal operation.

People with established brands should discuss the following:

  • Strengths and weaknesses: Analyze your business’s strengths and weaknesses to decide what to focus on. For example, if you’re doing OK on the visual aspect of marketing, your company can focus on audience attraction instead.
  • Connection with the audience: A brand’s target audience should be able to trust them before patronizing them. If this is an issue, a branding strategist must reevaluate who you’re marketing to and how to reach them.
  • Messages and offerings: Are taglines or texts associated with your businesses? What goods and services have you offered to patrons?

3. Creating Your Core Values

Defining your core values can influence company culture and morale. A personal branding coach may ask you to create a mission and vision statement summarizing what is important to your brand.

Focus on a core purpose. For example, a fashion brand may want to champion size inclusivity or self-expression in the industry. Try providing a brief and clear description so the audience can understand your idea immediately.

4. Setting up Branding Objectives

Branding objectives are a great way to outline what you and your personal branding coach can strive to accomplish. For example, increase brand awareness by receiving more media mentions or build a loyal follower base.

Goals give you something to work toward, but ensure they’re realistic and attainable. A coaching strategist may suggest setting milestones with a reasonable timeline. Having these benchmarks can give you direction for short- and long-term campaigns.

5. Curating a Consistent Brand Message Across Platforms

Brand messaging is a difficult topic to squeeze into one coaching session. However, discussing it can guide small-business owners in becoming more cohesive online. After all, you don’t want to confuse your audience from one part of the internet with the other, which can negatively impact recognition in the long run.

Discuss your marketing materials and see how you can make them more uniform. Crosspost or share the same piece across different platforms. You can also formulate the tone and type of content across social media channels.

6. Understanding How to Present Yourself

Working with a personal branding coach also means understanding how to present yourself. Small-business owners represent the organization they’re a part of. If you want your company to have an impactful personal brand, be a dynamic thought leader.

Get strategies to set up your LinkedIn profile and make more connections. You can also use social gatherings and networking events to connect with others in the industry. Your good impression is a plus point for your business.

How to Identify the Ideal Personal Branding Coach

personal branding coaches
Courtesy Unsplash

Aside from knowing the coaching process, company owners should look for the ideal personal branding coach. Plenty of people are in the coaching business, but only a few will fit your field and needs. Have criteria for what attributes you should prioritize most.

1. Professional

Personal branding coaches should be attentive and active in discussions. Confidence draws attention, but respect and the ability to teach someone properly are harder to come by. You’re better off with a new coach who exudes professionalism than an experienced yet unreliable strategist.

2. Knowledgeable

A personal branding coach should be proficient in social and psychological attributes. Their knowledge and skills assist you with cultivating your business. If they fail to detect what makes your company a unique personal brand, they may steer you away from success. Work with a strategist who has a good sense of marketing.

3. Determined

Building up your business and penetrating the branding space can take time. Most coaches are patient when waiting for people to come around. However, it’s good to work with someone with an innate determination to uplift your brand. Look for those who dedicate themselves to your company and actively work with you.

4. Empathetic

Another key attribute of personal branding coaches is being as empathetic as possible toward business owners. It’s hard to grasp advice when it’s communicated in a brutal manner. Find a consultant who focuses on being kind and caring toward their clients. Positive reinforcement can go a long way.

Measuring the Success of Personal Brand Coaching

Personal branding is a digital marketing strategy. Like most plans, you must monitor your progress to see whether your efforts have been successful. Review points let you know whether you need to swap out practices or continue campaigns.

1. Is Your Brand Voice Cohesive Across All Platforms?

If someone looks at all your profiles, would they confidently say all the content is under the same brand? The best practices should be able to uplift your online presence while making it recognizable across platforms. You’re due an evaluation if your posts can’t be distinguished from other companies online or associated with your brand name.

2. Is Your Brand Connecting Well With Your Audience?

Have you gotten plenty of engagement online or worked with some of your dream clients? Check your social media marketing metrics to see how much interaction you’ve been having with your target audience. You can also check reviews and brand mentions to see public sentiments.

3. Is Your Brand Growing From Marketing?

One good indicator of successful personal brand coaching is business growth and a high return on investment. Look for consistent web traffic and purchases. Another key attribute is how likely customers are to buy and recommend your products over a given period. A steady volume of people means your branding efforts are working across the board.

Consider a Coach for Personal Branding

These discussions and strategies can take time. Nevertheless, a personal branding coach is the key to getting the best version of your business. Having a trustworthy partner and actively aiming for a powerful personal brand makes a big difference in your company’s success.

About the Author

Beth Rush

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Beth Rush

Beth Rush is the Managing Editor and Content Manager at Body+Mind.

Body+Mind features articles about diet, fitness, mental health, parenting and health care.